Articles tagged with: domain

Local Web Design for your Business

Building a website for your business is essential but can be a long and difficult process. From deciding on your domain to properly displaying the elements of your services in a professional and appealing way, it can be a frustrating search to find a designer who understands your needs. Columbus Website Design is here to solve all of these issues for you and more. Here, you get one designer who has all the experience necessary to create a website perfectly tailored to your industry and your desires. Her quick and efficient turn around lessens the time you have to wait to start marketing yourself on the internet, showcasing your work, and getting exposure for your business.

As a small business owner, we understands how important these things are to you, your family, and your pocket book. The goal is to provide you with the best website possible including everything from hosting, maintenance, domains, emails and more. You get everything you need in the same place!

Columbus Website Design offer you the best in hosting and domain services. Look over the SEO packages to find a marketing strategy that fits both your needs and your budget. Choose from a pre-built web design or create a custom website from scratch. Have custom content written for each page of your website. No matter your preferences, they will work with you to create exactly what you are looking for and you will never have to speak to 10 different people to get what you want! The cornerstone of her web design business is honesty and patience. No matter how many times you need something changed or perfected, they will always give you her professional opinion as well take the time to explain any questions you may have.

Take a look through their website to discover how easy it can be to create the ideal website and start your journey towards having the best for your business!

Top Elements That A Successful E-Commerce Project Can’t Do Without

More often than not, proficient e-commerce resumes to a website featuring a great product, brilliant design and an amazing domain. Without denying that these three factors have an important role to play in the equation, there are still other essential elements that can make or break an e-commerce project, as you are about to find out.

1. A post-launch marketing strategy
In all fairness, nobody can expect an avalanche of orders simply because they provide customers with a new method of acquiring their products. Because potential customers need to find out first, you must identify a method of getting your newly launched e-commerce website to them. To put it simply, to turn your project into a success you should plan for a post-launch strategy.

Although you’re bound to reach many interested users via offline advertising, newsletters, SEO, pay-per-click, etc., you should continue to improve your website. In fact, enhancing your site is an ongoing process that entails continuous testing and tweaking, in accordance to your visitors’ behavior patterns.

2. Optimal product categorization
Even when you don’t have a wide variety of products in your inventory, providing users with a simple and clear route to a product is still essential. In case you do have numerous items, then adding filters or a faceted navigation system becomes mandatory. To make sure you’re offering the best user experience, you have to determine the most important features based on which customers would want to filter what’s on your site. For example, if you’re selling clothes, then you should include filters that permit users to locate their favorite item in accordance to size and color.

On a side note, if you decide not to introduce filters, then your best bet is to refrain from dividing the product range too much. Then, don’t put too many items in a single category, so visitors can actually find them.

3. Ongoing site management
As previously mentioned, managing the e-commerce website is a continuous process. Based on the visitors’ reactions and the sales, you might have to perform modifications such as adding better and clearer descriptions, using higher quality photos or updating the home page. Keeping the content fresh is by far the most challenging task in this sense. However, it is critical for an e-commerce site that wants ongoing customers. Don’t forget that content also keeps search engines ‘interested’, making your website easier to discover.

Maintaining an online shop might not involve the same practices as its brick and walls counterpart. Nevertheless, you simply can’t afford to allocate just 5 minutes of your time per week for this practice either.

4. Timely delivery
According to statistics, one of the most viewed pages of an e-commerce website is the delivery section. Since almost all customers will access it, take the time to provide clear, concise and easy to understand information regarding your delivery policy. In addition to price, you should consider including time estimates and extra options in terms of delivery. For example, you could provide fixed dates, fast-track or in-store reservation services, as they’re all highly convenient and appreciated by modern customers. Lastly, conduct some research about reliable delivery services and refrain from choosing a provider based on pricing alone.

5. Excellent customer service
Although customer service is often overlooked, its importance stems from the fact that it helps you engage visitors and build long-term business relationships. Having a service that is always on, and ready to address questions and issues is what usually assists e-commerce sites in sealing a deal. Regardless of whether you opt for live chat, a ticketing system, use social media or provide quick Outlook access, the idea is the same; don’t forget to inform your staff about the implementation and make them aware of how it fits in with the rest of your operations.

6. Reliable return policy
In addition to excellent customer service, it is recommended to plan on how you’re going to deal with returns, complaints and even credit card fraud. To avoid getting caught off guard the first time it happens, take the time to establish a steadfast strategy regarding how client paperwork should be handled. By organizing the data you send to your customers, you can eliminate a lot of nuisance, and save clients time and money in the long run.