Tracking and monitoring consumer behavior through multiple platforms is one of the many reasons that companies are expanding their presence online on both desktop and mobile devices. There are multiple analytic platforms available for tracking desktop activity, but there are very few enterprise mobile analytic platforms currently available.
KidoZen has created a mobile data management platform that can capture operational and business behavior on mobile devices. This enterprise mobile analytic platform is very valuable for the business seeing that it tracks the behavior of users using mobile applications. Once learning the behaviors of these users the company will be able to see what is working, and what is not working on their mobile app. This will allow the company to tailor their mobile application to user behavior.
Enterprise mobile analytic platforms are currently in the introduction stage of the product life cycle. Many companies are trying to enter the market and replicate the platform that KidoZen currently provides its customers.