Online Postage

Operating an online storefront or retail business that ships products to customers is a lucrative venture that allows business owners to expand their clientele. While there are benefits to offering tangible products for customers to purchase, there is also that constant need for items to be shipped. Fortunately, the shipping process doesn’t have to be a headache.

You can print stamps from your home or office computer with online postage services. These services use specialized, authorized paper and printers to generate stamps purchased through an online portal. They can immediately be used to ship products from your home or a local drop-box. Below are five advantages of using online postage that are not found in traditional shipping and postage methods.

The Five Advantages

1.)    Print Stamps From Home – Perhaps the biggest benefit of using an online postage service is being able to print stamps and ship items directly from your home or office. No more trips to the post office – except to pick up free flat rate boxes and envelopes. After purchasing the correct printer and stamp rolls, you can proceed to print stamps immediately after a customer makes a purchase. Package your product, place your stamp and send it away.

2.)    Cut Operating Costs – Stamps purchased from a post office or corner store come in set dollar amounts. However, it may only cost $2.52 to ship a book; however you will use $3 in stamps. While for a single transaction this is not a massive loss, it adds up when repeated hundreds of times. According to Endicia, the leading online postage company, online postage programs allow you to print the exact amount of postage that is required for your package. Printed postage is exactly what the job will require with absolutely no wasted funds. You will never have to overpay for shipping again with online postage. As if that weren’t enough, online postage programs allow you to accurately track how much money is spent on postage. With a few clicks you will know exactly how much was spent on postage for the week, month or year.

3.)    Increased Shipping Efficiency – As a business owner, you are always looking for ways to improve efficiency. A more efficient operation saves money, creates more products and earns greater profits. Shipping is a primary factor in most product-based businesses. Online postage streamlines this process by eliminating trips to the post office or to the corner store to buy stamps. This time can then be reinvested to finding new customers, servicing existing ones or anything else that grows your business.

4.)    Stress-Free – Waiting in line is stressful, plain and simple. Whether you are waiting to buy stamps or ship products, the post office is notorious for having a long line. Time spent waiting is time that could have been spent better growing your business. There is absolutely no stress involved with printing stamps in your home or office. Simply enter the required information, hit print and you are ready to go. After that, all you have to do is make a trip by a dropbox and the shipping process is over.

5.)    Shipping Flexibility – While your business likely has regular customers, it is unlikely that you will consistently be shipping the same product to the same location. Online postage programs allow you to print customized shipping labels and postage amounts on the fly when they are needed. This provides shipping flexibility to meet your ever-changing needs. This is a clear advantage of online postage, when compared to traditional fixed postage amounts and having to create your own labels independently.

Online Postage Is Ideal For You

Online postage is ideal for business owners that regularly ship items to customers all over the world. If the hinge pin of your business is shipping products, online postage can streamline your shipping process. It can also greatly reduce the amount of money spent on shipping, allowing more capital to expand your business. If you never want to wait in line at the post office again – explore online postage!

 Lance Anderson is a contributing writer and operator of a small online bookstore. He caters to a unique crowd of rare book collectors, requiring regular shipping. 

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